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Darden School at UVA + MURAL

Maximizing the ROI of Design Thinking

Jeanne Liedtka
Professor of Business
Mariano Suarez-Battan
Co-Founder & CEO
May 28, 2020

Design thinking can seem easy, especially when done through fun workshops and hackathons. But the real transformational power of DT is in understanding it as a social technology—one that changes how imagination workers understand and solve problems.

Join Jeanne Liedtka as she digs into this truth in her upcoming book, The Innovator's Journey: How Design Shapes Us as We Shape Design. She discusses the importance of embedding design thinking into your day-to-day, and provides creative solutions for common dilemmas that innovators face.

Watch the full replay below: