Template courtesy of our friends at:

Template courtesy of our friends at:


This template helps teams frame their work as a business problem to solve (rather than a solution to implement). By dissecting that business problem into its core assumptions, you can develop hypotheses to design experiments around and test.

by Jeff Gothelf

Jeff Gothelf has worked for 20+ years as a designer, team leader, author and coach. His work today mainly focuses on building and training evidence-based, customer-centered executive & product teams. These teams often utilize lean and agile principles which are detailed in his books Lean UX and Sense & Respond.

Jeff Gothelf

Jeff Gothelf's work centers around transformation both in the digital and professional development sense through coaching, consulting and training.

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