Working Visually At McBeard

THEIR STORY

McBeard is not your average media marketing company. Their clients include names like Coca Cola, Universal Studios, Netflix, Disney and more. Astonishingly, though, their 150-person company is mostly remote.

In their early stages, teams at McBeard had been dropping material into an IM box. Even when the company was small, this was tedious -- so much so that it would have prevented them from growing.

MURAL changed that. It allowed them to collaborate upon large quantities of material quickly and at scale. Now, they can share lots of materials visually, communicate on ideas quicker, and show work with clients easier -- even with a distributed team.

MURAL is now one of the foundational tools of McBeard, essential for their collective moodboarding which has become their key method for visual communication and collaboration.

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HOW THEY DO IT

1. Create moodboards in MURAL to articulate emotion, tone, and style when words aren’t enough to capture creative or abstract concepts.
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2. Communicate diligently with remote teammates about work surroundings and additional work obligations to ensure that digital collaborators are in sync and dialed-in.
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3. Use MURAL to establish real-time digital sessions for cross functional teams who would otherwise require painstaking explanation by phone or email to collaborate.
   

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TAKE ACTION

MOOD BOARD - TEMPLATE

This template, designed by and used within McBeard, is ready to be duplicated and used in your own projects,

Create a mural in your workspace from the template below: