In our first webinar with Professor Jeanne Liedtka (University of Virginia’s Darden School of Business), she reported on her in-depth research of over 30 organizations who used design thinking in practice - so that we could understand how to legitimately evaluate design thinking's overall impact. Jeanne then came back for another webinar and introduced a new tool which allows you to self-assess the impact of design thinking within your own organization and see how your results compare to those of other companies. 📊
Now, in our third webinar with Jeanne and her research partner Associate Professor Kristina Jaskyte Bahr, they've unpacked the results and learnings from those assessments. They share a little bit about their process preparing the assessment tool as well, and we link to the tool again below so you can participate if you missed out the first time. ✅
🖼️ Explore Jeanne & Kristina's slides here:
📹 Access webinar recording here:
📈 Here's the diagnostic tool that Jeanne & Kristina believe will provide a simple, straightforward way to help people assess how design thinking is adding value in their organization.
Use this tool within your own organization and see how your results compare to those of other companies.
Hope to see you at our next webinar! Here are some additional resources to explore until then:
Our 1st webinar with Jeanne, January 2018:
Evaluating the Impact of Design Thinking in Action: Part 1
Our 2nd webinar with Jeanne, April 2019:
Evaluating the Impact of Design Thinking in Action: Part 2
Jeanne's academic research report:
Exploring the Impact of Design Thinking in Action (PDF)
Forrester's analysis of the ROI of using MURAL:
Total Economic Impact of MURAL